iPhone’s Application Creativity: Inside the Box
Apple has laid down the law with the latest amendments to forge its path of world domination. Okay, it’s not that serious…yet.
Regardless, Apple’s CEO, Steve Jobs, has decided that he is no longer entertaining the idea of compatibility with other codes. Popular tool software, like Adobe’s Flash, will not be accepted as substitute for application generation, per the updates to the iPhone Developer Program License Agreement.
I think this speaks volumes of the company that we have all been seduced into adoring for its quirky advertisements and addictive simplicity. While I see Jobs’ desire to keep his platform progressive and limit the production of “sub-standard apps,” I agree with the application developers who are cursing him for hampering of others’ creativity.
From a marketing standpoint, it’s a risky move. Apple is a company that projects an image of innovation, and yet they are the first to smack down other’s ideas. To me, a person who is soon-to-be in the market for a new cell phone, the iPhone’s allure is its trillions of useful – as well as funky – applications.
If irritating application developers drives that creativity away from Apple, the iPhone might just lose its luster. However, knowing Apple, I’m sure they will continue to push their supremacy down our throats and hold their ground until a device finally has the power to knock ‘em over. For now, though, Jobs’ stubbornness wins again.

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