Catching Up with Innovation
We’ve been busy since launching Mobilisms in the spring. We wrapped up our SXSW activation with Chevrolet, tested the limits of geolocation platforms like Gowalla, brought a barcode program from concept to execution around the World Series and have dreamed up new ways to use some of the soon-to-be-talked-about mobile applications. While our experiments haven’t stopped, talking about them never really got started – until now. In the coming days and weeks, we’ll recap some of the work we did earlier in the year and will give you a view into some of the experiments we have underway. We’ll tie what we’re doing with the macro trends of the day, while hopefully giving you some insight into how you might apply the technology and experiment yourself. Stay tuned for more.