mobilisms.com

Apple’s fearless leader, Steve Jobs, took the stage yesterday at Apple’s Worldwide Developers Conference to announce – or build up – the latest iPhone. Here’s what I took away from the hype:

• FaceTime: One front-facing camera to open up the world of mobile video chatting and conferences, and one on the back for the traditional approach. I love the idea of portable video chats, but I’m not sure how well it will catch on.
• Camera: Five-megapixel camera with LED flash and 5x digital zoom. Not a replacement for a point-and-shoot, but getting extremely close.
• HD Video: Ability to shoot high-definition video in 720 pixels, along with the option to download the new iMovie app. Basically, shoot and edit your video on-the-go. I see this as a HUGE threat when it makes its way to the iPod Touch.
• iBook: Synchronize the reading application from your iPhone to your iPad or iPod so that you pick up wherever you left off. You can also make annotations.
• High resolution: The screen is now 300 pixels per square inch (four times that of its predecessor). It’s great from a visual standpoint, as well as it creates more options for designers moving forward.
• Design: Now at 9.3 millimeters thick, it’s the skinniest smart phone around (for now). It also lost the wobble by flattening out the previously rounded-back. In addition, steel frames are in place for greater durability.

All this magic will be available to you on June 24th. It will be interesting to watch how some of Android’s latest models stack up. While Apple always pushes it forward for their users, other companies are gaining more of a handle on the technologies…finally.

Disclaimer: AT&T is a client of Fleishman-Hillard.